Swtor Boost EA Earnings

EA has reported earnings today for the fourth quarter of its 2013 fiscal year (running from April 1, 2012 to March 31, 2013) as well as the year as a whole. According to EA, net revenue for the 2013 fiscal year was $3.797 billion (down from $4.143 billion the year before), with $453 million earned from digital revenue in the fourth quarter (up from $419 million in 2012).

EA pointed to SimCity as a highlight, reporting 1.6 million copies sold to date. Regarding the game’s problems during release week, EA labels president Frank Gibeau called it “a great game that has recovered from a challenging launch.”

“The short explanation for the launch is that the initial rush of consumers overwhelmed our game service, disrupting the consumer experience,” Gibeau explained. “As we stabilized the game and improved service in the first week, fans continued to pour in. So far we are ahead of forecast with more than 1.6 million units currently sold through to consumers. The digital story is particularly strong–nearly 50 percent of those sales were high-margin digital downloads.”

Gibeau added that the “key takeaway” is that “SimCity is a highly resilient, global franchise with a long service life in front of it. But we learned our lesson and are now building better processes to anticipate and service demand. This won’t happen again.”

Other highlights included news that FIFA 13 sales have crossed 14.5 million and Battlefield 3 Premium has 3.5 million subscribers. EA also referenced yesterday’s news that it has acquired the exclusive rights to publish Star Wars games and confirmed that no EA Star Wars games will come before April 2014.

“The short explanation for the launch is that the initial rush of consumers overwhelmed our game service, disrupting the consumer experience,” Gibeau explained. “As we stabilized the game and improved service in the first week, fans continued to pour in. So far we are ahead of forecast with more than 1.6 million units currently sold through to consumers. The digital story is particularly strong–nearly 50 percent of those sales were high-margin digital downloads.”

Gibeau added that the “key takeaway” is that “SimCity is a highly resilient, global franchise with a long service life in front of it. But we learned our lesson and are now building better processes to anticipate and service demand. This won’t happen again.”

Other highlights included news that FIFA 13 sales have crossed 14.5 million and Battlefield 3 Premium has 3.5 million subscribers. EA also referenced yesterday’s news that it has acquired the exclusive rights to publish Star Wars games and confirmed that no EA Star Wars games will come before April 2014.

EA also revealed that 11 games are planned this fiscal year, including Battlefield 4, Madden 25, FIFA 14, NCAA Football 2014, NHL 14 and The Sims 4, plus new entries in the NBA Live and Need for Speed franchises.

Gibeau pointed to EA’s upcoming E3 press conference, noting “regarding next generation consoles, we are under a non-disclosure agreement with our platform partners. However, we’re planning a full reveal at E3 including more next-generation titles in development for fiscal year 2014. This will include breakthroughs in graphics and gameplay for some of our biggest franchises including Battlefield, FIFA, Madden, NBA Live, and Need for Speed. We plan to unveil new titles from EA Sports, BioWare, and DICE and a first look at some brand new games.” 

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